Create a Brand Identity by Coloring Your Soaps & Detergents
A little bit of color can go a long way when trying to get your cleaners to stand out against the rest. Chromatech has a line of dyes designed for soaps and detergents that will help you create a brand identity that your customers will recognize for years to come.
Psychology Behind Color Choices
It has long been said that the colors you choose can express certain emotions. Many laundry soaps are colored blue because it has been said to promote emotions associated with dependability and cleanliness. Many manufacturers of glass cleaners and degreasers have also used this to their advantage, from blue to violet to green, each promoting their own emotions and strengthening their brands’ recognition. Send the right message and establish the brand identity customers are looking for by being intentional about which dye or non-staining colorant you use.
Importance of Brand Identity
Your brand is one of your biggest assets, and color can be a powerful way to promote it. Use dyes from Chromatech that are specially designed for use in soaps and detergents, so when a potential customer is looking for “that blue cleaner”, they’ll find your product instead of the competitors’.