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Create a Brand Identity by Coloring Your Soaps & Detergents
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Create a Brand Identity by Coloring Your Soaps & Detergents

A little bit of color can go a long way when trying to get your cleaners to stand out against the rest. Chromatech has a line of dyes designed for soaps and detergents that will help you create a brand identity that your customers will recognize for years to come.

Psychology Behind Color Choices

It has long been said that the colors you choose can express certain emotions. Many laundry soaps are colored blue because it has been said to promote emotions associated with dependability and cleanliness. Many manufacturers of glass cleaners and degreasers have also used this to their advantage, from blue to violet to green, each promoting their own emotions and strengthening their brands’ recognition. Send the right message and establish the brand identity customers are looking for by being intentional about which dye or non-staining colorant you use.

Importance of Brand Identity

Your brand is one of your biggest assets, and color can be a powerful way to promote it. Use dyes from Chromatech that are specially designed for use in soaps and detergents, so when a potential customer is looking for “that blue cleaner”, they’ll find your product instead of the competitors’.

Recent Posts

Scientific Reason Why Color Is Essential for Branding

Scientific Reasons Why Color Is Essential! Science proves that using color to market and brand a product is essential. Drs. Max Lüscher, Robert Gerard, and S.V. Krakov (a Russian scientist) have all studied the relationship between color and its effect on the...

read more

Allegiant Movie Set Design with Pigment Dispersions

Allegiant Movie Set Design There are many scenes on the red planet in the movie Allegiant. Movie set design needs a lot of creativity and Chromatech was invited to participate. The movie set design company needed colors that fit their color palate: The objectives were...

read more

Latex Surgical Gloves: How They’re Made

Latex Surgical Gloves: How they’re made Latex surgical gloves are a huge part of day to day activity at a hospital, protecting both patients and workers from transmission of diseases or other types of illness. Their manufacturing process is actually pretty simple,...

read more

Nonwoven Fabric, What Is It?

Nonwoven Fabric, What Is It? Nonwoven fabric is a flexible, porous fabric created from one or more fiber layers. Rather than traditional methods of weaving, nonwoven fibers are bonded chemically, thermally, or mechanically. By choosing specific types of...

read more

Learn the Basics of Pond Dye

Learn the Basics of Pond Dye There are many reasons to use pond dye from Chromatech, including algae management, minimizing fish predation, and giving your pond the striking visual presence that you've always wanted. These specialty dyes work by limiting the amount of...

read more
Recent Posts

Scientific Reason Why Color Is Essential for Branding

Scientific Reasons Why Color Is Essential! Science proves that using color to market and brand a product is essential. Drs. Max Lüscher, Robert Gerard, and S.V. Krakov (a Russian scientist) have all studied the relationship between color and its effect on the...

read more

Allegiant Movie Set Design with Pigment Dispersions

Allegiant Movie Set Design There are many scenes on the red planet in the movie Allegiant. Movie set design needs a lot of creativity and Chromatech was invited to participate. The movie set design company needed colors that fit their color palate: The objectives were...

read more

Latex Surgical Gloves: How They’re Made

Latex Surgical Gloves: How they’re made Latex surgical gloves are a huge part of day to day activity at a hospital, protecting both patients and workers from transmission of diseases or other types of illness. Their manufacturing process is actually pretty simple,...

read more

Nonwoven Fabric, What Is It?

Nonwoven Fabric, What Is It? Nonwoven fabric is a flexible, porous fabric created from one or more fiber layers. Rather than traditional methods of weaving, nonwoven fibers are bonded chemically, thermally, or mechanically. By choosing specific types of...

read more

Learn the Basics of Pond Dye

Learn the Basics of Pond Dye There are many reasons to use pond dye from Chromatech, including algae management, minimizing fish predation, and giving your pond the striking visual presence that you've always wanted. These specialty dyes work by limiting the amount of...

read more